Analysis of Competitive Advantage of Cross-Border E-commerce Platforms from the Perspective of Platform Enterprises

Cross-border e-commerce platforms are important means for consumers to make cross-border purchases. From the perspective of platform enterprises, different types of transaction subjects and import modes adopted by import cross-border e-commerce platforms represent different self-positioning, operation modes, and regulatory modes of the platform. This means that different types of platforms will have different competitive advantages, and the competitive advantage of the platform is a key factor for consumers to choose different platforms for purchase.