Analysis of User-Driven Factors in Cross-Border E-commerce Retail Imports

Cross-border import e-commerce is a new and common business consumption model, where consumers judge based on the “value points” mentioned in online reviews. These “value points” include customer focus and preferences for product and service attributes, such as product size, after-sales service, logistics waiting time. Therefore, key attribute indicators that consumers focus on are extracted from the displayed online review information, and existing online consumer behavior is used to predict future consumer preferences when shopping cross-border.