The associative business structure can have an important role in helping companies access the digital market and understand its ways, especially in the global electronic market and the opportunity it offers. Thought it seems easy, many associative businesses structure do not have all the services and platforms updates and many of them tend to become irrelevant for existing or new SMEs. This article continues the literature research and gives a theoretical perspective regarding seven big elements that define the electronic market, the digital entrepreneurship and, in its extenso, the digital ecosystem, that it is mandatory to integrate into the development strategy of an organization. This means that in addition to taking into account all the facilities offered by the digital era when we plan our business digital development strategy, we also need to be in connection with other stakeholders and cooperate with specific organizations in order to take all the advantages given by the relationship systems form the market. The authors also proposed six checklists that summarize how SMEs could improve their digital strategy approach on the market as single representatives or with the help of representative associative business structures.