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Portugal, acclaimed by the UNWTO, has effectively navigated the evolving demands of tourism, strategically leveraging marketing to establish itself as a sustainable destination. This study delves into the influences of marketing, Geomarketing, IoT, and other innovative strategies in bolstering Portugal's tourism stature. Using PRISMA principles, a systematic review was conducted on 14 articles, complemented by insights from Paula Ganhão, a senior technician at Turismo de Portugal.

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Tourism Marketing in Portugal: Boosting Success Through Geomarketing, IoT and Innovation

  • 会议论文

  • 发表日期：

    2025年

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  • Luís Fernandes Oliveira,
  • Pedro Cardoso Rodrigues,
  • Lara Mendes Bacalhau,
  • Vasco Santos,
  • Bruno Barbosa Sousa,
  • João Tomaz Simões

摘要

Portugal, acclaimed by the UNWTO, has effectively navigated the evolving demands of tourism, strategically leveraging marketing to establish itself as a sustainable destination. This study delves into the influences of marketing, Geomarketing, IoT, and other innovative strategies in bolstering Portugal's tourism stature. Using PRISMA principles, a systematic review was conducted on 14 articles, complemented by insights from Paula Ganhão, a senior technician at Turismo de Portugal.