Analyzing Sentiments of Global Workforce Towards Hybrid Work Culture in the New Normal

The Covid-19 pandemic has substantially influenced human existence, impacting not just our social and economic aspects but also our professional lives. This effect is readily evident on social media platforms. Amidst the exchange of information and discussions concerning the Covid-19 pandemic, one can discern a growing wave of support for a hybrid work culture when closely examining social media activities. With this perspective in mind, we conducted an analysis of approximately 16,000 tweets to gauge public sentiment regarding the hybrid work culture. We chose Twitter as our platform for this study because it offers a wealth of data that can be effectively leveraged to gain a comprehensive insight into people’s sentiments. We have considered tweets containing the following keywords (hashtags): WFH, WorkFromHome, Remotework, and Hybridwork. By analyzing the Twitter dataset, we extract insights and ascertain the ratio of negative tweets to positive (or supportive) tweets concerning the hybrid work culture. Graphical visualizations of the polarity of the tweets support the study. We conclude that a significant percentage (around 50%) of people support hybrid work culture and show positive sentiments via tweets, whereas 30% and 20% of tweets are neutral and negative, respectively. This research aids in gaining insight into how public opinions align with the shifts in the “new normal.” This study can greatly assist strategic decision-makers in planning for future organizational decisions. We combined the interpretation of the results with Wordmap (using WordCloud library of Python) in order to add more sense to the results.