The Bragging Spectrum from Wealth to Altruism: Signaling by Consumption

What do you think is this “it” thing that makes a statement about me? It’s a Toyota PriusToyota Prius, a hybrid car. Let’s rewind the clock to 2007. The New York TimesTIME article revealed that 57% of Prius buyers purchased their vehicles for the status symbol, followed by 36% for economic motivation. What about those who had the planet’s best interest at heart, lower emissions, you may ask? They accounted for a mere 25%—quite a plot twist results for the survey that allowed multiple answers.