Determining Factors of the Use of Intention of Digital Banking in Indonesia (Empirical Evidence Using UTAUT 2 Model Modification)

In Indonesia, traditional banking is being replaced by a fast-expanding industry known as digital banking. Within this investigation, the modified UTAUT2 model will be used to examine the factors that influence users’ intentions and actions when using digital banking. Performance expectations, business expectations, sociocultural variables, enabling situations, hedonistic motivation, pricing values, habits, and a sense of security are among the elements considered in UTAUT2. Students from the Z generation served as respondents in this study. SEM PLS was used to process the obtained data. The findings of this study demonstrate that factors such as effort expectation, enabling conditions, performance expectation, economic benefit, social influence, and a sense of security positively impact willingness to employ digital banking. Hedonic incentive, however, has no effect on behavioral intention since Generation Z tends to view digital banking services as technological advancements that must be exploited rather than as a means of elevating their status. The research's findings are anticipated to advance accounting understanding and offer guidance to banking professionals in the creation of services in digital banking.