Customer Perceived Value in E-Retail: How It Drives Social Media Sharing Intention

This study investigates the impact of e-service quality (ESQ) on social media sharing intention (SMSI), using customer perceived value (CPV) as a mediation. The survey method with a questionnaire via Google form was utilized in this study to collect data. In this study, the sample amounted to 191 respondents who were selected using convenience sampling and purposive sampling techniques. The study's findings suggest that there is a substantial association between e-service quality and social media sharing intention, with customer perceived value acting as a mediator between them. This research is expected to be useful in the development of knowledge in the academic field and can be used as a reference source for further research related to CPV in e-retail. This research offers proof for every aspect of the concept that has been put forward. The contents of this article discuss at length the discussion and limitations of the scope of ESQ, CPV, and their impact on SMSI.