Addressing the Business Disruption Through the Development and Pilot Testing of Caviturismo: A Web Portal for Cavite Tourism

Tourism is a vital economic driver in the Philippines, contributing significantly to the nation’s GDP and employment rates. Cavite is one of the promising tourist destinations in the CALABARZON region, known for its natural beauty, rich cultural heritage, and historical significance. In recent years, business disruption accelerated caused by the COVID-19 pandemic when consumer behavior shifted toward online platforms. However, Filipino micro, small, and medium enterprises (MSMEs) faced a lot of challenges in establishing and keeping up with their online presence, mainly due to technology and financial constraints. The study focused on the development and pilot testing of a web portal for the promotion of tourism in Cavite. In addition, this aimed to support the MSMEs by providing them with cost-free, well-designed, and user-friendly business web pages. The website modules underwent rigorous functional and accuracy testing, yielding promising results. This project demonstrates that Caviturismo is a functional and reliable solution capable of effectively promoting the province of Cavite as a tourist destination and the stakeholders.