E-Commerce-Based Retailing and the Adoption of Information Technology by Small Shops to Manage Business Performance

This chapter aims to analyze the influence of E-Commerce-based Retailing (ECR) on Small Retail Shops (SRS) and how SRS manages their business performance in light of the increasing use of ECR. Another major objective is to explore the adoption of Information Technology (IT) as a catalyst by SRS to enhance their businesses. The paper employs a qualitative research approach to achieve these objectives, utilizing in-depth interviews and an interview guide. It becomes evident that the transformation in the retailing sector has had varying effects on the business performance of different categories such as Apparel, Electronics, and Footwear. However, retailers with a solid understanding of market dynamics and technological proficiency have successfully embraced IT, thereby gaining a competitive edge. In contrast, food shops that leverage multiple electronic food service applications are experiencing strengthened business performance. This research sheds light on how ECR influences SRS businesses, emphasizing the pivotal role of IT adoption in shaping their competitiveness. The findings indicate that adaptability and technological literacy are key factors in navigating the changing landscape of retailing.