Green Banking Awareness: A Study on Tier 3 Locations—With Special Reference to Kerala

Green banking, a key component of sustainable finance, centers on the collaboration of two main responsibilities which are environmental and societal that collate into banking operations. It provides customers with financial solutions that bolster eco-friendly initiatives. The uptake of green banking is on the rise as individuals grow more ecologically aware. Customers are actively adopting green loans, ethical investments, and environmentally conscious banking services, motivated by their commitment to align financial choices with sustainability and foster a greener, socially responsible future. Customers have expressed interest in green banking, which promotes ethical financial behavior that is environmentally sustainable both now and in the future. This study looks at how clients in a tier-3 area are aware of and using different sustainable banking products like green loans, green credit cards, and green savings accounts. For evaluating the customer’s knowledge, attitudes, and actions surrounding green banking products, data from 212 respondents were reviewed. The factors impacting their knowledge and adoption are also examined in this study, including sociodemographic traits, educational background, and exposure to sustainability-related information.