A Comparative Analysis of Top NIRF-Ranked Universities and International Universities Using Search Engine Optimization Tools and Techniques

In this research work, we have examined the top five NIRF-ranked government and private universities along with five worldwide prestigious universities. Our study is focused on analyzing some of the SEO parameters such as referring domains, organic and inorganic search results, backlink analysis, keyword density, and backlink gap. These are some of the most important factors that contribute the effective outcome of SERP in SEO and enhancement of website ranking in the search engine result page (SERP). In this research, we have used some of the online SEO tools present in the search engines such as SEMrush, Similar Web, and Uber Suggest. It helps to examine the websites of the top worldwide prestigious universities. From our findings, we found that “IIT Roorkee” leads 50.92% in organic search and 2.53% leads in referral traffic search compared to other top ranking IIT’s. In private universities, “Vellore Institute of Technology” (VIT) receives 3.725 million users as monthly visits, and in global universities, Imperial College leads 1.46% in Paid search and “Massachusetts Institute of Technology” (MIT) leads with 4.13% in social media traffic. These are some of the outcomes of our findings. In this paper, we will be analyzing the various factors of SEO on top national and international universities’ website using SEO tools.