Exploring TikTok as the Everyday Cellphilm

This chapter aims to investigate how the platform TikTok provides new ways of reimagining growth in all sectors, with a primary focus on how TikTok provides communication opportunities for everyday cellphilming. Guided by autoethnographic and inquiry-based methodologies, this chapter examines how cellphilming is evolving in daily life. Power dynamics and ethical concerns present in social media spaces are investigated through critical theorists who discuss the opportunities visual narratives create to interrogate society and ways in which individuals challenge boundaries. Specifically, this paper aims to investigate how the platform TikTok provides new ways of reimagining growth in all sectors, with a primary focus on how TikTok provides communication opportunities for cellphilming everyday that span between individual identity formation, evolving power dynamics, and general community awareness.