The Investigation Focuses on Investigating the Use of Artificial Intelligence Technology in the Context of Intercultural Interaction Pertaining to Intangible Cultural Assets

This study examines the application of AI technology in the cross-cultural dissemination of intangible cultural heritage (ICH). Intangible cultural heritage (ICH) is an important part of the culture of all countries, but in the era of globalisation, its transmission and dissemination face a series of challenges. This study aims to explore how AI technology can be used to facilitate the dissemination and preservation of ICH. Firstly, the study reviews the concept and value of intangible cultural heritage, as well as the current situation and challenges of global cultural exchange. Subsequently, the study explores the potential areas of application of AI technologies in the cultural field. These technologies can be used to help document, digitise and disseminate ICH in order to better share it with a global audience. Computer vision techniques are used to preserve cultural heritage objects, as well as data analytics to identify patterns and trends in cultural transmission. Finally, the study summarises the potential value and challenges of AI technologies in the field of ICH. While these technologies can provide new opportunities for the dissemination and preservation of ICH, issues such as language, cultural differences and privacy need to be overcome. Therefore, future research needs to continue to explore how to maximise the benefits of AI technologies to facilitate the cross-cultural dissemination of ICH.