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A Recommender System for the Optimal Combo Offers with Cost Benefit Analysis

  • Raghuram Bhukya,
  • M. Priyadarshini,
  • Tegh Singh Juni,
  • G. Nagaraju

摘要

In today’s digital world, enterprises have the need to recommend their products to customers, in easy way that is without consuming much time. As a result, e-commerce websites have recently started tracking user data automatically while users surf the web for different purposes. The collected large-scale data need to be used effectively in diversified recommender system applications. The main part of e-commerce, which is useful to both customers and businesses is the recommendation system. This research study has used K-Nearest Neighbor algorithm for enabling item-based collaborative filtering to recommend products. This study has also used Cost Benefit Analysis (CBA) for recommending optimal combo offers. The investigational evaluations showed the efficiency of proposed multi-recommendation models.