Artificial Intelligence and Its Application in Marketing

AI uses are fluctuating over the years owing to the development. Applications of new technologies and the kind of outcomes it has shown are tremendous in the field of marketing. AI with deep learning or machine learning enables computers to learn by themselves regarding consumer behavior, and their buying patterns. AI also supports newly launched products/services by simulating through virtual experience. The different applications areas in the field of marketing such as (transcript, speech, image acknowledgment, choice-making, self-directed vehicles, and robots) have found their utility. The first three are used extensively in marketing and the last two have found their uses in industrial applications. The examples gathered so far have proved that AI has influenced both consumer value and management operations. The research objective is to review and understand the scope of AI’s applications in the marketing mix and what learning it has offered for marketing people. To find the answers to these questions, the authors have conducted secondary research through an extensive literature review. After going through multiple examples in the marketing domain where AI is being used, it is found that the implementation of AI technology has given positive results.