Green Marketing Strategies: Research Agenda for Sustainable Consumer Behavior and Corporate Responsibility

This paper examines green marketing strategies in the context of sustainable consumer behavior and corporate responsibility. It focuses on three themes: Consumer Perception and Behavior, Corporate Responsibility and Ethical Practices, and Emerging Trends and Innovations in Green Marketing. The paper offers insights into the impact of eco-friendly consumer behavior, tangible actions for businesses to foster sustainability, and emerging trends such as technological integration and circular economy models. The paper provides a roadmap for businesses navigating the complex landscape of sustainability and emphasizes a shift toward ecological responsibility as an ethical imperative.