Factors Affecting Big Data Analytics in Jordanian Commercial Banks

This research aims to clarify some of the factors that affect the adoption of big data analysis and the extent of its impact. This research relied on the organizational, technological, and environmental aspects, including one factor from each: the administrative support factor, the security and privacy factor, and the competition structure factors. The study concluded that the administrative support factor positively affects the adoption of big data analysis, the security and privacy factor negatively affects the adoption of big data analysis, and the competition structure positively affects data analysis structures. Therefore, the study recommends encouraging commercial banks to adopt big data analysis and not rely solely on old methods.