Accounting in the Digital Era: Does Big Data Add Value?

This study explores the potential value of big data as new digital era in the accounting field using a literature review method. It reveals that big data can generate new ideas, understand customer behavior, and gain a competitive edge. It also enhances the quality and relevance of accounting information, improving transparency and utility for decision-makers. Big data is also valuable in forensic accounting for fraud detection and risk assessment. However, the incorporation of big data into business operations introduces challenges such as accuracy, quality, efficiency, risk management, data security, privacy, timely analysis, and technological gaps. Big data is a new digital era as a subject of knowledge, with many characteristics that require further investigation. The current study provides a foundation for future research into this significant topic. It is suggested that, future research will undertake an empirical study to comprehend a better understanding of big data's impact. Future studies can also improve knowledge by investigating the relationship between big data and accounting, finance, and management fields.