Research on Cantonese Cultural and Creative Product Design Strategy Based on Fuzzy Kano Model

From the perspective of consumers, the paper identifies the design requirement attributes of Cantonese cultural and creative products based on the fuzzy Kano model. On the basis of the preliminary in-depth interview method, the fuzzy Kano model is constructed to classify consumer needs according to five demand attributes. According to the results of the fuzzy Kano model, the Better-Worse coefficients for different types of needs are calculated. Combined with the four quadrant model to rank the importance, the paper proposed corresponding design strategies for Cantonese cultural and creative products. The aim is to provide a theoretical basis and design basis for Cantonese cultural and creative product design and other tourism cultural and creative product designs.