Teaching Experiences Focused on Promoting Business Sustainability and Enhance Social Responsibility

Currently, widespread concern surrounds environmental devastation, urging individuals to modify their behaviors to preserve natural resources. This responsibility spans across all ages, particularly emphasizing the need to instill environmental awareness in the younger generation. Encouraging sustainable practices from an early age ensures the integration of these principles into both personal lifestyles and professional pursuits in the future. This paper illustrates experiences conducted with university students, specifically designed to cultivate respect for the environment. It focuses on three teaching activities crafted through case studies and challenge-based learning. These activities were implemented with undergraduate and postgraduate students from two Madrid-based universities: Universidad Politécnica de Madrid (a public institution) and Universidad Europea de Madrid (a private institution). The paper shares the outcomes derived from diverse activities, assessed through satisfaction surveys. Finally, it concludes by highlighting the insights obtained from these experiences.