Value Interpretations of Qingdao Historic Urban Areas Based on Big Data Analysis from an Official Discourse Perspective

The conservation of heritage relies on its value, and performing a valuation analysis for historic urban areas is beneficial for shaping strategies for urban revitalization. This article utilizes advanced big data techniques to analyze the data collected from official websites’ news articles and policy documents. Through comparisons with Beijing and Suzhou, the results indicate that future development plans need to take into account diverse dimensions of value beyond mere economic considerations. The posterior probability of each high-weight keyword was further calculated, leading to the conclusion that future “conservation”, “development”, “construction” and “renewal” of Qingdao historic urban area should strengthen the correlation between various values. This finding provides valuable insights for guiding future endeavors in this field.