An advertisement is not only aimed to promote the content, but also shows the existence of other functions related to socioculture. The language of advertisement that is constantly heard will settle in the minds of the community. The research on advertisements has been conducted on many advertisements and in other languages as done by Wibisono, Mulyawan, Lubecka, Purwa, and Riani. Wibisono and Purwa conducted a research on advertisements under pragmatic analysis. On the other hand, Mulyawan and Riani explained the research on advertisements using discourse analysis, and Lubecka explained a research about national identity in advertisements. Purwa’s and Mulyawan’s research focused on the structure to find the persuasive aspects, yet did not referr to the contextual aspects. Based on these previous studies, research on discourse analysis regarding the persuasive power of past advertisements hasn’t been studied. Also, the research on the discourse of Javanese-language advertisements published in the period before and the beginning of independence has never been done. Unlike today’s advertisements, the advertisements in the past show a different structure. This research focuses on the analysis of superstructures, readers’ attention propositions, and sociocultural contexts to explain the persuasive power of advertisement through the languages used ​​in Panjebar Semangat magazine published in 1935–1953; the period before and after independence. In the analysis, this research uses the discourse analysis approach; precisely on the theory of discourse of advertisement formulated by Leech and Bolen’s, and Fairclough’s theory is used to analyze the context in advertising. The results show that the persuasive power of advertisement present in the superstructure (headlines, signature lines, and illustrations) and microstructure of advertisement (the use of imperative and interrogative sentences). The advertisement also succeeds in reflecting the sociocultural state of the nation during the period before and after independence. Contextually, the advertisement managed to convey the sociocultural function which showed the Dutch influence was still highly attached to the period before independence. As for the period after independence, there was a national idea contained in the advertisement, which was seen from the elements of discourse in the advertisement. This study contributes to understanding the persuasive functions of utterances in Javanese-language advertisements and how the persuasive power of Javanese used in advertisements gets its perlocutionary effect, as well as to explain how the Javanese culture reflects on the elements of the advertisements.