Study on Podcasting Empowered Brands

The term podcasting derives from Apple’s iPod and broadcasting, a type of digital broadcasting. In 2004, Adam Curry developed software for the iPod and launched the program “Daily Source Code”. As podcasting entered the public eye, Adam Curry became known as the “father of podcasting”. Several podcasting applications and software programs emerged in the United States in a short period of time, but the imperfections of the objective conditions at the time and the image revolution still made podcasting a trough.