Computer Big Data Analysis and Cloud Computer Networking Technology in Marketing

Under the background of high-speed development of network information technology, the type of computer data storage tends to be diversified, and the amount of storage has increased significantly, which puts a higher demand on data storage and processing efficiency. In recent years, with the rise of digital technologies such as cloud computing, edge computing, 5G, and artificial intelligence, various industries have begun to accelerate the digitalization process. Energy and other digital technologies have emerged, various industries have begun to accelerate the digitalization process, and the global the real economy worldwide has invested in digital transformation. Marketing environment has changed from a single way of marketing to digital marketing, only to continue to improve the “online” and “offline” degree of integration and digitalization, to be able to occupy a place in the marketing market, and in practice, into the marketing management of digital marketing. Marketing market to occupy a place, and in practice, to promote the marketing management of digitalization is to promote the upgrading of the marketing system. In practice, promoting the digitalization of marketing management is a key move to boost the upgrading of the marketing system. Therefore, by combining the understanding of AI marketing in existing literature, this paper discusses the application of AI in the field of marketing from three aspects: the true meaning of AI marketing, its application, and users’ reaction to AI, so as to provide reference for the application of AI in the field of marketing.