Application of Mobile App in Han Embroidery Commercial Cultural and Creative Products

With the development of Internet technology, mobile app has gradually become one of the essential elements in people's lives. This paper explores the development way of Jingchu and Han embroidery and tries to build a commercial cultural and creative app platform of Han Embroidery, aiming at achieving the good effect of “science and technology culture”. These include “improving the modern cultural industry system and market system and implementing the strategy of leading major cultural industry projects. We will strengthen the protection of cultural relics and cultural heritage, strengthen the preservation and inheritance of history and culture in urban and rural development, and build national cultural parks.“ Jingchu culture has a long history and profound deposits, which is an indispensable part of the cultural treasure house of the Chinese nation. Jingchu Han Embroidery is one of the representative elements of Jingchu culture. Since it was successfully declared as a national intangible cultural heritage in 2008, it has attracted the attention of many scholars, but due to the long production cycle of Han embroidery, its development and inheritance are greatly hindered. Mobile terminal app occupies a dominant position in the market with its convenience and integration advantages. The establishment of commercial cultural and creative product app for Han embroidery not only broadens the sales channels of Han embroidery products, but also forms a cluster of interest in Han embroidery, which is conducive to the spread and development of Han embroidery.