UI Interface Design Analysis of Fresh E-Commerce APP

With the rapid development of science and technology in China, government departments have paid more attention to the e-commerce development of agricultural and sideline products. The industry development of fresh e-commerce is an important development area of e-commerce at this stage, and a good fresh e-commerce APP can be a good medium for communication with users, so it has a direct impact on user experience. In the analysis of this paper, the interaction design principles of the fresh e-commerce APP interface are elaborated from three aspects of background, definition, and characteristics, and then the interaction design process of the fresh e-commerce APP interface is elaborated from three aspects of design elements, sequence, and level. Finally, the interaction design of the fresh e-commerce APP interface is elaborated from four aspects of layout, text, color, and image design, and the UI interface design scheme of the fresh e-commerce APP is proposed, so as to effectively improve the actual benefits brought by marketing and also correspondingly improve the actual viscosity strength of users.