错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

Usage of Artificial Intelligence for Advertising Creation for Social Media Marketing: ChatGPT Combined with Pictory and DALL·E

  • Mustafa Isler,
  • Betul Rumeysa Yesilbel,
  • Victor Santos,
  • Lara Mendes Bacalhau

摘要

This paper examines how AI is being used in marketing, with a focus on how it is being used to create advertising for social media marketing. It explores how combining AI models like ChatGPT, Pictory, and DALL·E has the potential to enhance the speed and effectiveness of advertising generation processes. The possible advantages and difficulties of using AI for advertising development are discussed in the study, including better customization, higher creativity, and time savings. It also looks at potential restrictions and ethical issues. This study intends to offer insights into the present and future consequences of AI-powered advertising production for social media marketing campaigns by examining real-world case studies and industry examples.