e-Tourist in a Historical City—The Case of Brasov, Romania

There is a fierce competition among cities to attract a larger number of tourists. In recent years, the local authorities tried to approach different ways of promoting their cities—as touristic destination, not only based on traditional channels, but, also, by using the new forms of communications. We live in the era of smart technologies, so, everything has to take place in real time. Romanian tourism had to adapt to this trend. This article is focused on the experience of a representative touristic destination and on its new approach regarding the promotion strategy. The research is based on a study case regarding the city of Brașov, Romania. Due to the efforts of the local authorities, the tourists have access both to traditional promotional actions, as well as the specific marketing actions based on the technology. The study aims to find the way that tourists have access to information, due to smart technologies in tourism and the way that the local authorities use smart solutions strategically. This study will help destination managers to understand the true scope of smart technology, as a creator of value in the tourism experience, that contributes to get visitor satisfaction and earning loyalty.