Big Data in Journalism in Ecuador

This research seeks to evaluate the incorporation of Big Data and its impact on communication in Ecuador through the analysis of academic offerings and publications in the media. The research is descriptive in nature, integrating quantitative and qualitative methods. The instrument used is the content analysis of newspapers and curricula of university degrees, between January and July 2022. The newspapers studied were “El Comercio” and “El Universo”. The lack of specialists and lack of knowledge have limited the implementation of Big Data. It is imperative to develop projects to restructure the curricula of communication careers to include Big Data.