Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA) in Halal Technology Study

This study delves into the adoption of Halal Technology, employing the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA). By examining attitudes, subjective norms, and perceived behavioural control, the research elucidates their impact on behavioural intentions and subsequent technology adoption in the Halal industry, incorporating the TAM model. Supported hypotheses underscore the substantial influences of attitudes, subjective norms, perceived usefulness, and behavioural intentions on adoption. The mediated relationship highlights the roles of perceived behavioural control and perceived ease of use. These findings advance theoretical understanding regarding technology use in Halal practices and provide practical insights, offering valuable guidance for scholars, practitioners, and policymakers involved in shaping the trajectory of Halal Technology adoption.