Driving Factors of Mobile Payment Adoption: A Focus on Gen-Z Consumers

In the era of digital finance, this research investigates the factors influencing the adoption of mobile payment systems (MPS) by users, with a focus on Gen-Z consumers. Using a structural equation modeling approach, the study explores the immediate effects of key constructs on behavioral intention (BI) to adopt MPS. The results reveal that effort expectancy, social influence, hedonic motivation, and perceived trust significantly drive BI, emphasizing the importance of user-friendliness, societal influence, enjoyment, and trust-building in promoting MPS adoption. Contrary to the hypothesis, performance expectancy was not found to significantly impact BI, suggesting that users may prioritize other factors over perceived performance benefits. This research provides valuable insights into Gen-Z users’ intentions to adopt MPS, contributing to the design and promotion of user-centric mobile payment solutions.