An Empirical Study to Analyze the Perception of Consumer Digital Behavior and Business Owner’s Use of Digital Marketing After COVID-19

It is worth noting that the COVID-19 pandemic has spread at a high pace, and no one can say for sure where it is going to end. This epidemic has had several impacts on consumer behavior and digital marketing usage of businesses to engage customers and drive sales. Researchers have conducted an online survey to find out the impact of COVID-19 on digital marketing use and consumer behavior regarding the use of digital technologies. The study has also explored how customers started depending on their mobile devices and social media for virtually everything and what digital marketing channels companies can use to interact with their target customers. The data was collected from a sample of 114 participants who participated in this empirical study through Google Forms. The result indicated that post-COVID consumer behavior has changed a lot. They have become habitual to online shopping as it is in line with the marketer’s strategies. More E-commerce platforms and applications are in use, and this is going to be a regular behavior or the new normal.