Role of Financial Literacy and Trust in Perceived Usefulness of Robo Advisory Services

This study has explored factors like financial literacy and trust to predict the perceived usefulness of individual investors for RA services. The study has also attempted to check for the moderating impact of age and gender between financial literacy, trust and perceived usefulness of investors for Robo Advisory (RA) services. To empirically test this, a survey was conducted and in turn 497 responses were collected for further analysis. Smart PLS V4 was used for hypothesis testing. Our findings revealed that both the factors, financial literacy and trust, significantly and positively influence the perceived usefulness of investors for RA services. In addition to this, age and gender are not found to have an impact on PU of investors for RA services. The result and findings of the current study go in line with various other technology adoption studies. The findings of the present study will help designers and developers of RA services to come up with more concrete kind of RA services.