Behavioural Factors Influencing Intention of GenZ to Use ChatGPT: Examining the Moderating Role of Education and Profession

This study has developed and empirically tested a proposed model to foresee the predictors influencing behavioural intention of GenZ to use ChatGPT. The study has attempted to explore the impact of behavioural biases viz. herding bias and optimism bias influencing behavioural intention to use ChatGPT of GenZ. In addition to this, the study has also tried to investigate if Gen Z individual’s profession moderates the relationship between their biases and intention to use ChatGPT. A cross-section approach was deployed, as a result of which 295 responses were gathered and chosen for further analysis. Smart PLS V4 was used for depicting the causal relationships and hypotheses validation. Our findings unveiled that both the biases positively and significantly influence the behavioural intention to use ChatGPT, however, profession does not moderate the relationship between the two. The results and findings of the study correspond with various technology adoption studies where in biases significantly impact the behavioural intention to use the technology. The findings of the study will certainly help ChatGPT developers, designers to inculcate these facts which would help them to come up with a more robust and better version of ChatGPT.