In Response to the Client’s Preference: View from Banker and Investor

The decision to adopt a virtual platform is highly contingent on individual preferences, making generalizations challenging. Through interviews conducted with bank clients, virtual bank executives, and virtual bank investors, we have identified three primary considerations. Firstly, individual habits and the presence of incentives to change these habits significantly influence adoption decisions. Secondly, the experiences of early adopters and change drivers play a crucial role, although the transferability of direct experiences to new innovations can be intricate. In this context, reputation emerges as a significant factor, but establishing reputation within the realm of virtual banking proves elusive due to the conventional correlation between reputation-building and a bank's historical track record and physical presence.