A Study on Sustainable Agri Business Challenges: As per Indian Prospective

In recent decades, the combination of numerous national and international pressures has led to slow and unforeseen changes in the way that the world’s agrifood markets function and are structured. The transition to sustainable agriculture and food systems has become essential to manage a global agrifood market effectively for supporting expected population growth and to ensure universal access to sufficient, safe, and nutritious food for all. This is due to the Unsustainable current agrifood production, processing, distribution, and consumption patterns as well as the inadequate governance of the entire food system. A new agriculture with new dangers is being created as a result of the significant changes in the agricultural sectors and the swift change in the business climate. And in order to access and manage many of these risks effectively, new strategies and viewpoints are needed. Hence, in this paper a study is carried on to find the most important challenges in agribusiness for Odisha-based farmers. Then the Operational Competitiveness Rating multi-criteria decision making method is used to rank the challenges of agribusiness.