Factors Influencing Online Product Purchase Through Mobile Applications

Digital deluge in recent days have changed the way how people used to shop earlier. Online platforms are much easier and adopted way to buy products. Mobile application providing online buying options have disrupted the retail purchase behavior of customers wherein they can buy things at any point of time with ease and in minutes. This has substantially reduced the footfall at traditional offline stores. As this is becoming a trend in current days it’s imperative to understand the underlying decision making factors which influence the online purchase of products. The study will help to bring in improvements and innovations for the respective business houses as well as the customers. The current study aims to examine the key decision making factors which influence the online product purchase through the mobile applications in the city of Bhubaneswar. This is done through a set of questionnaires specially curated for the study and the answers are collected from the users using mobile applications for product purchase.