The Creation of Tools to Collect Qualitative Research Data for Prosumer Performance

Thailand ranks among the top 5 for social media usage in Southeast Asia as of January 2023 by country. This article aims to create a tool to collect qualitative research data on Thai prosumers’ performance on social media. This methodological research is a qualitative research method. The researcher uses semi-structured interviews as a tool for research data collection, which is used to develop a research interview guide. It begins by creating an interview guide based on Jungtrakul’s proposed guidelines. The first part of the interview guideline was developed to understand the context of prosumers related to social media. The second part was developed to ask about consumer performance. After having the questions guide, the next stage is to consult with experts in qualitative research methods. Then, use it to revise, try out, and test the coverage and clarity of the questions. Then, improve and consider research ethics before actually using them. In the future, the researcher will develop a framework for prosumer performance to continue.