Factors Influencing Organizational Survival of Retail Food Businesses in Thailand: A Conceptual Perspective

This research aims to investigate the factors influencing the organizational survival of retail food businesses during the COVID-19 outbreak in Thailand to develop a conceptual framework. The study involves a comprehensive review of domestic and international literature regarding organizational survival factors. It seeks to address the gaps identified in previous research conducted in Thailand, which has yet to study survival factors in service businesses. The exploration of theories about survival, as well as related theories, revealed the main theories that helped researchers to understand the causes of adaptation, human adaptive behaviour and the process of human adaptation when there is an accident or a change in life, including the results that occur. Humans must adapt using intelligence to acclimatize and survive when facing change in life. The theory mentioned by the researcher is Roy's adaptation model. The findings of this research are expected to offer a model approach for future data collection. In order to obtain research results that can benefit retail food business operators in the country, please enable them to utilize the research findings for adaptation and survival in the business.