Cloud Broadcasting and the Inheritance of Traditional Culture

The year 2020 was an unusual year, as the outbreak of the COVID-19 epidemic severely affected the functioning of society as a whole. Time seemed to stand still. However, another dimension, the online space, was extremely prosperous, with a boom in e-commerce orders. Contemporary China is showing unparalleled vitality in this new area as if we can see unprecedented opportunities in the crisis of the COVID-19 epidemic. Various localities started selling their products through live streaming in the past six months. County governors and county party secretaries set an example, and influencers and celebrities were leading the wave. In the meantime, various cloud broadcasting created waves of fervor in cyberspace, echoing live commerce.