Research on the Cognitive Dimension of Overseas Students in China and from Countries Along “the Belt and Road” on the Image of Ningbo

This paper carries out a free association test of words on overseas students from countries along “the Belt and Road” in Ningbo, and studies their cognitive dimensions on the image of Ningbo and the influencing factors, so as to further consolidate Ningbo’s status as a node city of “the Belt and Road Initiative” and as the bridgehead of Chinese and Western culture, and provide valuable reference for local governments to formulate publicity policies for China and Central and Eastern European Countries Economic and Trade Cooperation Demonstration Zone in Ningbo and to effectively spread the image of Ningbo to the world.