Analysis of Creative Economic Situation in Pekanbaru: Statistical Analysis and Word Cloud

The creative economy is an important sector that significantly improves Indonesia's economy. The advantages and disadvantages must be evaluated to optimize Indonesia's creative economy. This research aimed to capture the development of the creative economy in Riau Province, especially Pekanbaru, by statistical and word cloud analysis. The population in this evaluation activity is the entire creative economy in Pekanbaru. The sample for this activity was 64 creative economy actors selected purposively. The evaluation instrument is a questionnaire designed and validated in terms of content by evaluation experts and empirical testing of creative economy actors in Indonesia. Data analysis uses quantitative description and word cloud analysis to explain strengths, weaknesses, opportunities, and threats of the creative economy of Pekanbaru City. The analysis result of descriptive statistics and word cloud analysis showed that human resources, government support, partner support, and finance are in the not-good category, while the indicators of human resources, markets, marketing, production, technology, and infrastructure are in the excellent category.