Usability Comparison of Level E-Commerce Platform in Indonesia: A Case Study of Tokopedia, Bukalapak, and Shopee

E-commerce is a common platform for trading in this era and used online platform where buyer and seller have met the transaction. Usability is the process of optimizing the interaction between the user and the system, which can be done interactively, so that the user gets the correct information or better performs a function in the application. This research aims to analyze how is the usability of e-commerce platform in Indonesia, the most favorite and bigger platform selected for the case study. The comparison of e-commerce usability by distributes an online questionnaire to the user with more than 200 respondents in order to obtain data. The questionnaire was distributed using the likers and comment scale method, namely respondents were asked to complete a questionnaire that required them to indicate their level of agreement with a series of statements. The researcher analyzed and graphed the results obtained from the questionnaire data and tested whether the data was valid or not using the Python programming language, as well as recapitulating the data using Microsoft Excel. Then there are problems in this research, namely what applications provide more convenience to users, what applications are more efficient, and what applications provide better satisfaction to their users. In this work of the level of usability, take case on Tokopedia, Bukalapak and Shopee e-commerce platforms. Results show these three companies of e-commerce platform and the calculations achieve that the usability of application is in higher out of all attributes is Shopee which reaches up to 80% compare to others e-commerce.