Introduction to Recommendation Systems

With the rapid growth of e-commerceE-commerce, the web has become a very popular source of doing business by various companies. Customers also find it a very attractive proposition as it saves the time to go outside and shop for what a user needs, as well as the fact that users have access to a huge array of choices to buy from. Since it is a very tough and competitive market, and companies have realized that people usually tend to buy similar types of products or watch similar types of movies, they have now resorted to modern technology to make it easier for customers to make their choices. This led to the advent of various recommendationRecommendation algorithmsAlgorithm with which the companies are now able to predict the choices and personal preferences of their customers and accordingly push appropriate suggestions or recommendationsRecommendation for products that a person is likely to purchase. With the huge success of recommendationRecommendation systems, they are now widely being adopted by more and more brands and for more varieties of applications. This chapter gives an overview of the reasons why recommendationRecommendation systems have become so popular.