Research on Business Value Assessment Model for New Generation Star

The popularity and hotness of new-generation TV series stars are important influencing factors for project investment and financing and commercial endorsement. In this paper, we address the market demand and field gap issues and literature research of artist evaluation and establish a commercial value evaluation model of new generation TV series stars. By investigating the necessity of various aspects required for artist evaluation, four dimensions of popularity, professionalism, endorsement, and image are constructed. Since Baidu, Tencent, and Sina have already achieved certain results in index heat using big data technology, this paper takes into full consideration the audience’s habit of expressing opinions using new media platforms such as search engines, microblogs, and WeChat, and adopts the entropy value method to process the data, thus constructing a new generation This paper adopts the entropy method to process the data, and then constructs a new generation of TV stars’ commercial value index evaluation system, which provides a reference tool for management decision and risk control. To test the model, Chinese new-generation TV actors were selected as an example for the experiment, and the four dimensions were analyzed separately by substituting them into the model calculation. From the experimental results, it can be seen that the assessment results of the artist assessment model are consistent with the mainstream assessment results in the market, which verifies the validity of the artist assessment model in assessing artists in all aspects.