Research on Financial Competitiveness of a Listed Company Based on DuPont Analysis Method
摘要
Based on the DuPont analysis method, this paper analyzes the financial data and competitiveness of the well-known Chinese beer brand, Tsingtao Brewery. Studying the “financial competitiveness” of Tsingtao Brewery and DuPont analysis method not only helps the company’s financial management but also provides innovative directions for traditional catering and food companies under the COVID-19 pandemic. Meanwhile, the thesis also provides a representative case for researchers to explore the application of financial analysis methods in practice and expanding research perspectives.