Model Innovation and Value Creation in E-commerce Platform Ecosystems: A Case Study of Douyin

With the rapid development of Internet technology, an increasing number of companies have begun to focus on the development of ecological models. These models are designed to achieve the goals of multi-party cooperation, resource sharing and value co-creation through the creation of an ecosystem. By continuously innovating their business models based on this ecosystem, enterprises can achieve resource integration and improve efficiency, expand the scale and influence of their ecosystem, enhance user experience, and promote business growth. This study aims to explore the operational cases of ecological platforms to uncover the “black box” of their new model architecture, value configuration combination and value creation mechanism. Through the analysis of typical ecological platforms and various operational cases within the ecosystem, this study aims to provide insights into ecological model innovation and value creation for more enterprises to practice in the future.