Research on the Reasons for Abnormal Changes in the Operation Status of Domino’s Pizza

The spread of COVID-19 in 2020 had a huge negative impact on the catering industry, with the stocks of almost all catering companies falling. However, Domino’s Pizza shares rose sharply in the early days of the pandemic. Based on the financial statements of Domino’s Pizza in the past three years, the purpose of this study was to make a financial analysis of the changes in the data and to explore the impact of corporate decisions of catering enterprises on the stock index under the epidemic environment. The research concluded that the contactless delivery service of Domino’s pizza during the epidemic period had a positive impact on its stock price. A complete distribution network was an important guarantee for the good operation of Domino’s pizza; and the geographical advantages brought by the increase in offline stores also have a positive impact on their business performance. Therefore, the impact of COVID-19 was a significant reason why Domino’s Pizza sales rose. The construction of Domino’s Pizza’s online ordering system and the development of offline stores will be discussed later.