Baidu’s Financial Competitiveness Research Based on DuPont Analysis Method

With the attention of enterprise management, financial competitiveness has gradually become an important component of the company’s comprehensive competitiveness, and one of the evaluation methods is DuPont analysis. With the rapid development of the Internet economy and the rapid rise of artificial intelligence, China’s Internet industry is facing opportunities and challenges. As one of the three giants of the Internet, Baidu’s research on this enterprise is conducive to the development of China’s Internet industry. To understand the relationship between DuPont analysis and financial competitiveness, this paper takes Baidu as an example to analyze Baidu’s financial report data by using the DuPont analysis method, obtains Baidu’s financial advantages and shortcomings, and then proposes methods to improve financial competitiveness.